The website had to get across the key points on the reason why van users should upgrade their light.
The key difficulty was making the process as easy as possible for users to identify and purchase the correct van light for their model of van. Their are 8 different models available for different van fittings, and The Workroom had to make the process of finding the correct van as seamless as possible. We did this by offering two ways, one was by using number plate API data from the DVLA to supply the correct ProVan for the van, and the other was by allowing the users to select their van model themselves.
The process was smooth, clear and easy for the users to purchase.