Twitter is one of the most popular social networks in the world, with great potential to connect you with your customers and potential customers. In this article we’ll give you an overview on how to use Twitter for your E-Commerce store or businesses.
What is Twitter?
Twitter is a social networking service that enables users to send and read short 140-character messages called “Tweets”. The registered users can read and post tweets, but an unregistered users only can read the tweets. Twitter was created in 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and since then the service rapidly gained worldwide popularity, with more than 100 million users who in 2012 posted 340 million tweets per day. The services also handled 1.6 billion search queries per day. In 2013 Twitter was one of the ten most visited website, and has been described as “the SMS of the internet”.
Managing Relationships with Your Customers
If the Tweet is positive – Retweet it. Then Tweet back with a thank you, expressing how glad you are that they’ve had a good experience with your product. You can even mention a sale or a new product coming out soon. If the Tweet is negative – address the issue and offer a solution. Treat your Twitter conversations with customers as you would a face-to-face interaction: be friendly, enthusiastic, and polite. If you have angry customers, don’t fire back with rage but rather show some understanding and kindness to put out their flames.
Research Your Target Market
In our opinion at Re-Think E-Commerce, Twitter is one of the best places for E-Commerce entrepreneurs to get the information they need to grow their online business or store. Twitter is the fastest and simplest way to stay close to everything you and your customer care about. For an example, if you are selling the world’s greatest widgets, do a Twitter search using keyword data to find people who are interested in widgets. The more prolific the user on Twitter (such as having a ton of followers and or tweets often) the better.
Though finding customers directly through twitter many seem to be difficult task for many different companies, it doesn’t mean that they can’t derive real benefit from Twitter as a marking tool. All companies can use Twitters search to find out what their customers are saying about their brand or product and get instant feedback for free.
What should you Tweet?
The most effective thing an E-Commerce company can Tweet is simply communicating with their followers. Sure, you could tell everyone about your sales and promotions, and answer questions, but to really grow your followers you need to be interesting. Here are some tips to help you be more entertaining in 140 characters or less:
Sales, discount, and new product
Ask about their favorite brands and products
Ask opinions on which new proucts your Twitter communities likes the best
Tweet recent blogs
Upload a professional avatar, be smart with your description, and always link to your homepage
Famous quotes that are related to your company or industry
Use Twitter search to get a sense to stay on top of the conversation in your industry, Retweet and converse with interesting ones
Never, ever, ever, ever SPAM!!
Managing a Twitter account can be tough work but the efforts should of pay off in the end with increased sales, and helping you to create a strong online community.
Twitter has become a most popular base for promotions, much like email marketing many companies have used to send offers to it subscribers and gained a lot exposure and sales from it. Dell has claims it has obtained $1 million revenue from twitter promotions alone. If customers of like or love your products or services, they will definitely follow you on Twitter.
Tool to help with marketing and researcher
HootSuite is a social network managed tool that can allows to manage many different types of social website such as Twitter, Facebook, LinkedIn, WordPress, Foursquare and many more. By using Hootsuite, businesses can schedule their Tweets and posts ahead of time. They can also review, get direct message and see real time stats. Hootsuite also have a statistic summary that is very similar functionality to Google Analytics, but with a little less detail. Using Hootsuite, businesses can conduct promotional campaigns quickly and easily from their Hootsuite dashboard.
Tweetdeck is a desktop twitter management tool it has features similar feature to Hootsuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters.
Business monitoring tool for Facebook, Twitter, LinkedIn, Foursquare and other networks specifically where individuals interact with brands. It also has features that allow for content management, lead generation, insight into competition and social analytics.
Social reporting tool that can scans social network and the internet to monitor your brand and its competition. Tweetwalker also has integrated features that allow for the monitoring of social campaigns, customer service needs and other types of market research. This is a great tool for giving you ideas about what to talk about on social networks to help you lead the conversation rather than follow.
At Re-Think E-Commere, we think Twitter is a powerful tool for any type of company or business. Tweet us at @ecommerce_kent with your ideas and examples of how E-Commerce businesses have used Twitter to great effect.